TLDR:
- Formula E announces new technology partnership with Google Cloud
- The collaboration will involve leveraging Google Cloud technologies to improve on-and off-track performance in the ABB FIA Formula E World Championship
Ahead of this Saturday’s race around São Paulo’s iconic Sambadrome, Formula E announced a new multi-year technology partnership with Google Cloud. The partnership will utilize Google Cloud technologies to enhance performance in the ABB FIA Formula E World Championship. The collaboration will include harnessing Google Cloud technologies for data analytics, generative artificial intelligence tools, and scalable cloud infrastructure to accelerate the growth of the all-electric motorsport.
The partnership builds on the success of a previous collaboration where NEOM McLaren Formula E Team driver, Jake Hughes, set a new indoor land speed Guinness World Record with the help of a Google Cloud-developed gen AI ‘DriverBot’. The ongoing partnership aims to explore new technologies in sporting development, accelerate fanbase growth through tailored marketing campaigns, and support sustainability initiatives such as Formula E’s Girls on Track Programme for young women.
Jeff Dodds, CEO of Formula E, expressed the organization’s ambition in establishing Formula E as a pioneering sport, while Laurence Lafont, VP of Strategic Industries EMEA at Google Cloud, highlighted the collaboration’s focus on innovation and sustainable motorsport. With a shared vision to bring cutting-edge cloud technologies to the world of electric racing, the partnership between Formula E and Google Cloud aims to drive both on-and off-track performance in the championship.