Wed. Jul 24th, 2024


  • Apple is developing an AI tool called ‘Ask’ similar to ChatGPT for customer support
  • ‘Ask’ is undergoing testing with a select group of support staff to assess its accuracy and efficiency

Apple is venturing into the realm of artificial intelligence with the development of ‘Ask’, an AI tool comparable to OpenAI’s ChatGPT. Unlike previous AI projects limited to iPhone users, ‘Ask’ aims to provide efficient customer support beyond just Apple device users. The tool is currently in testing phase, with support staff evaluating its responses and providing feedback to improve its accuracy. Apple’s upcoming iOS 18 will also introduce new generative AI capabilities across various applications, enhancing the user experience. Through ‘Ask’ and other AI advancements, Apple is set to revolutionize customer support and user interaction.