Wed. Jul 24th, 2024


  • Amazon Web Services (AWS) is utilizing AI and machine learning to shape the future of the NFL.
  • Data-driven tools like Digital Athlete and Next Gen Stats are improving player safety and performance in the league.

How Amazon Web Services (AWS) is revolutionizing the NFL with artificial intelligence (AI) and machine learning technology. The article discusses how AWS is working with the NFL to enhance player safety and performance through innovative tools like Digital Athlete and Next Gen Stats. These data-driven solutions are being used by all 32 teams in the league to optimize player training and game strategies.

AWS’s head of sports global professional services, Julie Souza, highlighted the importance of data gathering in improving player health and safety. Tools like Digital Athlete, which predicts injuries, are helping teams make informed decisions about player conditioning and load management. Additionally, Next Gen Stats are providing fans with a more analytical viewing experience during games, offering in-depth statistical analysis and player insights in real time.

Souza envisions a future where fans can customize their viewing experience with personalized analytics overlays, fantasy stats updates, and interactive features. AWS’s AI and machine learning capabilities have the potential to transform how fans engage with the NFL, offering a more tailored and immersive experience.