Sun. Apr 14th, 2024


  • Professor Zheng ‘Phil’ Xiang discusses emerging technology and its impact on the tourism industry in the “Curious Conversations” podcast by Virginia Tech.
  • Key takeaways include the importance of technology in providing information to travelers, the role of artificial intelligence in personalizing travel experiences, and the enhancement of travel experiences through technology like virtual and augmented reality.

This article featured Zheng “Phil” Xiang, a professor and department head at Virginia Tech, discussing the intersection of technology and tourism on the “Curious Conversations” podcast. Xiang highlighted the advancements in technology that have revolutionized the tourism industry, including the influence of social media and artificial intelligence on trip planning and experiences. He emphasized the importance of technology in providing travelers with the right information at the right time, as well as personalizing their experiences through AI. Additionally, Xiang discussed how technology like virtual and augmented reality is enhancing travel experiences for individuals.