Sat. Mar 2nd, 2024

Key Points:

  • Innervate has partnered with European fashion e-commerce destination Zalando to implement sophisticated campaign automation capabilities.
  • Zalando faced the challenge of managing hundreds of diverse marketing campaigns, resulting in fragmented experiences for its target audiences.

Innervate, a dynamic customer experience company, has partnered with leading European fashion e-commerce destination Zalando to implement sophisticated campaign automation capabilities. Zalando offers over 50 million customers an extensive range of brands and products, but faced the challenge of managing 364 “always-on” paid social and programmatic campaigns. This required a significant amount of time and resources to set up and manage each individual campaign, resulting in fragmented experiences for Zalando’s target audiences.

Through its partnership with Innervate, Zalando has been able to leverage the company’s sophisticated marketing automation capabilities to streamline its campaign processes. Innervate provided out-of-the-box automated processes that were previously done manually, allowing Zalando to create a fully automated approach to managing its marketing campaigns. The company was able to mix and match ad elements at scale, creating and releasing targeted campaigns across 25 markets, 365 days a year.

These automated processes have not only saved Zalando time and internal resources, but have also allowed the company to curate and personalize campaigns more efficiently. By utilizing and repurposing existing content and assets on Zalando’s website, the company can create campaigns without the need to produce new content for each individual campaign. This has freed up time and resources for Zalando to focus on creative and strategic aspects of their marketing efforts.

Zalando plans to continue utilizing Innervate’s campaign automation capabilities and uncover new ways to innovate and improve their marketing strategy. The company is excited about the possibilities that automation offers in terms of creating efficient and effective marketing campaigns.

In conclusion, Innervate’s partnership with Zalando has allowed the fashion e-commerce destination to overcome the challenge of managing hundreds of diverse marketing campaigns. Through the implementation of sophisticated campaign automation capabilities, Zalando has been able to streamline its campaign processes, save time and resources, and focus on creative and strategic aspects of their marketing efforts.