Sat. May 25th, 2024

TLDR:

  • TechCrunch is a part of the Yahoo family of brands, including Yahoo and AOL.
  • Cookies are used to provide sites and apps, authenticate users, prevent spam and abuse, and measure use.
  • By accepting cookies, personalized ads and content can be displayed, effectiveness can be measured, and products and services can be improved.
  • If users do not want cookies and personal data to be used for these purposes, they can opt to reject them or customize their choices.

TechCrunch, as a member of the Yahoo family of brands, uses cookies and similar technologies to provide their sites and apps to users. These cookies allow the operators of websites and apps to store and read information from users’ devices. The purpose of using cookies is to authenticate users, apply security measures, prevent spam and abuse, and measure users’ use of the sites and apps.

If users click ‘Accept all’, TechCrunch and their partners, including those who are part of the IAB Transparency & Consent Framework, will use cookies and personal data, such as IP address, precise location, and browsing and search data, for various purposes. These include displaying personalized ads and content based on users’ interest profiles, measuring the effectiveness of personalized ads and content, and developing and improving products and services.

However, for users who do not want cookies and personal data to be used for these additional purposes, they have the option to click ‘Reject all’. This means that TechCrunch and their partners will not use cookies and personal data for personalized ads, content, or any other purposes beyond providing the basic functionality of their sites and apps.

For users who would like to customize their choices, the ‘Manage privacy settings’ option is available. This allows users to select specific preferences regarding the use of cookies and personal data, giving them more control over their privacy. It is important to note that users can change their choices at any time by clicking on the ‘Privacy & cookie settings’ or ‘Privacy dashboard’ links on the TechCrunch sites and apps.

For more information on how TechCrunch uses personal data, users can refer to the privacy policy and cookie policy provided by TechCrunch. These policies outline the specifics of how user data is handled, stored, and used by the company and its partners.

In conclusion, TechCrunch, as part of the Yahoo family of brands, uses cookies and personal data to provide their sites and apps, deliver personalized ads and content, measure effectiveness, and improve their products and services. Users have the choice to accept all cookies, reject all cookies, or customize their preferences in order to align with their privacy preferences.