BNP Paribas Personal Finance has partnered with SuperTech to launch an incubator programme aimed at addressing data-led challenges in the financial services sector. The Innovation Lab is seeking SMEs with a digital tech solution to the challenge of enhancing customer engagement through data insights. Successful applicants will receive support and mentorship opportunities and will have the chance to showcase their products and services to BNP Paribas executives. The programme will provide comprehensive business support services, including a flexible co-working space, mentorship from senior financial services experts, investment pitch opportunities, and personalised 1:1 support.