Wed. Jul 24th, 2024

TLDR: This TechCrunch article discusses the use of cookies by TechCrunch and other Yahoo family brands, such as Yahoo and AOL. Cookies are used to provide and authenticate users on their sites and apps, as well as measure usage and prevent spam and abuse. However, if users click ‘Accept all,’ their personal data may be used for personalized ads and content, and to improve products and services. Users have the option to reject these additional purposes or customize their privacy settings at any time.

TechCrunch, as part of the Yahoo family of brands, utilizes cookies to provide their sites and apps to users. Cookies are tools that websites and apps use to store and retrieve information from a user’s device. They are used for authentication, security measures, prevention of spam and abuse, as well as measuring the usage of the sites and apps.

When users click ‘Accept all,’ TechCrunch and their partners, including 244 members of the IAB Transparency & Consent Framework, may use cookies and personal data for personalized advertising and content. This includes using data such as IP address, precise location, and browsing and search history to display relevant ads and content based on interest profiles. Additionally, this data is used to measure the effectiveness of personalized ads and content, and to improve their products and services.

However, users have the option to reject the use of cookies and personal data for these additional purposes by clicking ‘Reject all.’ By doing so, TechCrunch and their partners will not use cookies and personal data for personalized advertising, content, or product improvements. Alternatively, users can click ‘Manage privacy settings’ to customize their choices.

Users have the flexibility to change their choices regarding cookies and privacy settings at any time by clicking on the ‘Privacy & cookie settings’ or ‘Privacy dashboard’ links on TechCrunch’s sites and apps. More information about how TechCrunch uses personal data can be found in their privacy policy and cookie policy.

In summary, TechCrunch, as part of the Yahoo family of brands, utilizes cookies to provide their services and enhance user experience. These cookies are used for authentication, security measures, and measuring usage. However, if users choose to accept, their personal data may be used for personalized ads and content, and to improve products and services. Users have the option to reject these additional purposes or customize their privacy settings at any time.