Zelt is a tech company that offers businesses a platform to automate their HR, IT, and financial operations. The founder and CEO, Chris Priebe, explains that the company was started to address the inefficiencies and limitations of existing tools and processes used by most companies. Zelt aims to provide a holistic system that allows for automation and self-service options while minimizing data transfers between systems for increased efficiency, time-saving, and improved data security. Priebe also reflects on the changes in the fintech landscape that have occurred in recent years, particularly the shift in investor focus from growth-oriented models to more stable and profitable opportunities, as well as the challenges fintech companies may face due to reliance on regulated infrastructure providers. With the development of bundled products and the reliance on suppliers’ intellectual property, fintech companies run the risk of being marginalized in value creation.